DisneyNOW Year 3 Launch

Disney Channel

Disney Junior

Disney XD

We partnered with Disney to boost awareness, excitement, and downloads for Year 3 of their streaming app, DisneyNOW.

We were tapped to refresh the campaign showcasing all the new games, episodes, and movies available in their TV everywhere platform and differentiate the app from Disney+. Using a mix of real world environments, a diverse cast of kid talent, and popular music from Disney shows that spoke to the action, we promoted the unique offerings of DisneyNOW in a fun, relatable way. For Disney Channel and Disney XD, we worked in tandem with the shoot and our animation director to add custom cel animation highlighting the magic of DisneyNOW.


DIRECTOR: Daniel Sattelmeyer
  • Creative
  • Production
  • Design
  • Post
Related Projects
  • Woke + Hulu
    Woke + Hulu
    Celebrity Digital/Social Hulu Network Marketing
  • The Witches + HBO Max
    The Witches + HBO Max
    Brand Partnerships GFX/Animation HBO Max TBS Theatrical TNT Warner Bros.
  • FOX + The Masked Singer
    FOX + The Masked Singer
    Digital/Social Directed by Daniel Sattelmeyer FOX Lifestyle Network Marketing Real People
  • Kraft + Leo Burnett
    Kraft + Leo Burnett
    Digital/Social Directed by Daniel Sattelmeyer Food/Beverage Kraft Leo Burnett Lifestyle Real People