What has 3 eyes, purple fur and is green and red all over? TLC’s integration campaign with Pixar’s Monster’s University of course!
Disney was incredibly happy with the stunt week we created with our friends at TLC for Brave last year, and this year, we did it again, Monster-style. Using the TLC Summer theme, we worked with custom elements developed by Pixar to create a TLC Summer School Week for the film. All the snazzy integrated sneak-peeks are peppered over a week of premiere programming, with really robust elements (and lots of deliverables from our team) including content pieces, tune-ins, bumpers and in-program messages, driving a huge audience for the Monster’s University theatrical release.