DISNEY “Monsters University” + TLC

Tune-in

Tease A

Tease B

Inside Look

What has 3 eyes, purple fur and is green and red all over? TLC’s integration campaign with Pixar’s Monster’s University of course!

Disney was incredibly happy with the stunt week we created with our friends at TLC for Brave last year, and this year, we did it again, Monster-style. Using the TLC Summer theme, we worked with custom elements developed by Pixar to create a TLC Summer School Week for the film. All the snazzy integrated sneak-peeks are peppered over a week of premiere programming, with really robust elements (and lots of deliverables from our team) including content pieces, tune-ins, bumpers and in-program messages, driving a huge audience for the Monster’s University theatrical release.

Details

WHAT WE DID:
  • Creative
    • Production
  • Design
  • Post

Awards:

  • BRONZE TELLY
  • PROMAXBDA FINALIST
Related Projects
  • Dish + Food Network
    Dish + Food Network
    Brand Partnerships Celebrity Directed by Danny Feder Dish Food Network Food/Beverage GFX/Animation
  • FX’s ‘The Bear’ + AMEX “Inside Access”
    FX’s ‘The Bear’ + AMEX
    “Inside Access”
    American Express Brand Partnerships BTS Celebrity Digital/Social Directed by Daniel Sattelmeyer Financial/Insurance Food/Beverage FX Lifestyle Live Event Real People
  • Wells Fargo + Food Network
    Wells Fargo + Food Network
    Brand Partnerships Celebrity Digital/Social Directed by Daniel Sattelmeyer Food Network Food/Beverage Lifestyle Wells Fargo
  • Ketel One + AMC
    Ketel One + AMC
    AMC Brand Partnerships Digital/Social Directed by Danny Feder Ketel One
Bitnami