We supported eBay in launching a new holiday initiative through multi-platform branded content pieces with HGTV.
We collaborated with Ken and Anita Corsini from HGTV’s “Flip or Flop: Atlanta” to find the perfect blend of design aesthetics and modern style to decorate for the holidays using products available through eBay. As part of our strategy, we helped eBay reposition themselves to consumers as more than an auction platform by incorporating recognizable talent and valuable takeaways into our series of on-air vignettes and digital extensions that highlighted hundreds of unique products. After watching our branded content, viewers were able to shop the looks for each room on eBay.com, further deepening engagement and delivering on their marketing goals.
