eBay + HGTV

"Style" Social Extension

"Table Setting Wrap" Social Extension

"Table Setting" On-Air Vignette

"Style" On-Air Vignette

"Cozy Space" On-Air Vignette

"Tree" On-Air Vignette

We supported eBay in launching a new holiday initiative through multi-platform branded content pieces with HGTV.

We collaborated with Ken and Anita Corsini from HGTV’s “Flip or Flop: Atlanta” to find the perfect blend of design aesthetics and modern style to decorate for the holidays using products available through eBay. As part of our strategy, we helped eBay reposition themselves to consumers as more than an auction platform by incorporating recognizable talent and valuable takeaways into our series of on-air vignettes and digital extensions that highlighted hundreds of unique products. After watching our branded content, viewers were able to shop the looks for each room on eBay.com, further deepening engagement and delivering on their marketing goals.

Details

DIRECTOR: Daniel Sattelmeyer
SHOOT LOCATION: Atlanta
WHAT WE DID:
  • Creative
  • Production
  • Design
  • Post
Related Projects
  • Geico + Discovery
    Geico + Discovery
    Animal Planet Brand Partnerships Discovery Channel Discovery Communications Financial/Insurance Geico Investigation Discovery Lifestyle Motor Trend OWN Science Channel TLC
  • Woke + Hulu
    Woke + Hulu
    Celebrity Digital/Social Hulu Network Marketing
  • The Witches + HBO Max
    The Witches + HBO Max
    Brand Partnerships GFX/Animation HBO Max TBS Theatrical TNT Warner Bros.
  • FOX + The Masked Singer
    FOX + The Masked Singer
    Digital/Social Directed by Daniel Sattelmeyer FOX Lifestyle Network Marketing Real People
Bitnami