From small business owners to busy families, discover how Epson is taking the frustration out of their biggest print challenges.
To showcase the performance and time-saving features of Epson’s new family of EcoTank printers, we casted a local entrepreneur who successfully balances running her own company with taking care of two young boys to resonate with CNBC’s business-savvy audience. We created three custom vignettes that each featured a different product and storyline, so we had to be very buttoned up with our production plan to be in two locations and multiple talent on one day. It was an added bonus that Lisa already uses Epsons at work and at home, making this a natural integration for everyone involved.
