FIFA + COCA-COLA

"Making of: Colors"

"Trailer"

We supported two of the biggest brands on the planet for their content partnership with Jason Derulo leading up to the FIFA World Cup.

We can finally check the World Cup off our bucket list after helping FIFA and Coca-Cola create a music-driven branded content campaign featuring international sensation Jason Derulo. Within 24-hours of getting the footage, we worked closely with StudioNow to turn out various content pieces for Coca-Cola’s official launch of the song “Colors,” including a trailer, making of BTS, walk-and-talks, and teases showcasing Jason in the studio and at the exclusive launch event. We also helped take the social campaign global by creating a toolkit of assets enabling artists and influencers from 10 countries around the world to put their own unique cultural spin on the track after visiting with Jason in person during the event.

Details

DIRECTOR: StudioNow
SHOOT LOCATION: Los Angeles
WHAT WE DID:
    • Creative
    • Production
    • Design
  • Post
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