Firestone + FYI

Custom Vignette

If there’s one thing we learned about traveling the country to feed the fans of a famous rock band – you’d better have a good set of tires.

Using a handheld, docu-style approach we followed Chef Rusty Hamlin through a local Atlanta farmers market to hear about his life on the road, procuring the freshest ingredients to cook unique meals for the fans of Zac Brown Band.

This integration combined a mix of custom shoot moments and clips from the show to give viewers interesting takeaways. We also shot Rusty interacting with the farmers, picking out produce, and playing with FYI’s practical logo letters to build a library of footage for the network to use in future executions and promos.

We got to see a glimpse of the routine that Chef Rusty does every single day, and the passion he puts into meeting the people growing the food he serves is truly inspiring, making this spot a treat for us to be a part of.


DIRECTOR: Daniel Sattelmeyer
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