FOX + The Masked Singer

Social Video

We partnered with FOX to celebrate the newest season of their #1 show The Masked Singer with a DIY mask fans can make at home.

For the Season 4 launch of The Masked Singer, we created a family-friendly DIY mask from scratch inspired by one of the new characters, “Crocodile,” including a custom template, detailed steps, materials list, and a fun video demonstrating the process! We kept our footprint lean by filming at our own studio to show off the mask in style.

The corresponding materials were turned into a family fun pack on FOX’s O&O sites and given to social influencers to make their own masks and spread the word throughout the season.

Details

DIRECTOR: Daniel Sattelmeyer
SHOOT LOCATION: Atlanta
WHAT WE DID:
  • Creative
  • Production
  • Design
  • Post
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