FYI “Double Vision”



"Back to School"



"Mother's Day"

"Valentine's Day"

FYI, the following vignettes may have you seeing double.

To get this portmanteau-themed project underway, we had a major mind meld to come up with a huge supply of thought-provoking combinations of images and live-action footage. After painstakingly shooting more than 40 unique combinations over two days, we designed a massive, flexible toolkit to create FYI brand IDs and sponsor tagged vignettes that cleverly play with shapes, perspective, and familiar objects to create interesting, new pairings and complete the picture. This inventive approach allows us to interchange or reshoot the combos to allow for infinite customization. We utilized a custom music bed for all of the vignettes, and accented each with specific sound effects to go with what’s happening in the combos.

FYI loved these spots so much that they’ll be airing internationally for the world to see! Keep an eye out if you’re traveling abroad.


DIRECTOR: Daniel Sattelmeyer
  • Creative
  • Production
  • Design
  • Post


Related Projects
  • FOX + The Masked Singer
    FOX + The Masked Singer
    Digital/Social Directed by Daniel Sattelmeyer FOX Lifestyle Network Marketing Real People
  • Kraft + Leo Burnett
    Kraft + Leo Burnett
    Digital/Social Directed by Daniel Sattelmeyer Food/Beverage Kraft Leo Burnett Lifestyle Real People
  • Chime + MTV
    Chime + MTV
    Brand Partnerships Celebrity Chime Digital/Social Directed by Chris Hamilton MTV Velocity Viacom
  • Southern Company + FitzCo
    Southern Company + FitzCo
    Brand Partnerships Cause Marketing Digital/Social Directed by Chris Hamilton FitzCo Real People Southern Company