Georgia Lottery + BBDO

Cash Pop


"Roxie's Pick"


We teamed up with BBDO to create a fun, UGC-style social campaign for the launch of Georgia Lottery’s new mobile game, Cash Pop.

Filmed with smartphones to capture the authentic feel of selfie videos, the spots featured clever, everyday scenarios showcasing how real people go way out of their way to pick their Cash Pop number – the more outlandish the better. Our series of snackable vignettes then rolled out on social feeds to drive engagement for the new draw game with a younger audience.


DIRECTOR: Chris Hamilton
  • Creative
  • Production
  • Design
  • Post
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