We partnered with National Geographic CreativeWorks and GMC to create a custom campaign, including an original brand film following National Geographic Photographer Filipe DeAndrade’s wildlife scout in Big Bend National Park.
The partnership delivered on GMC’s objective to showcase how the Canyon AT4 allows wildlife photographer Filipe to reach remote locations and capture one-of-a-kind shots. We traveled into the heart of Southwest Texas to visit one of the most diverse parks in the world.
Custom Promos and Stories premiered across National Geographic’s Instagram, Facebook, and YouTube channels to drive engagement with a branded article on Nat Geo’s website, “Embracing the unknown in Big Bend National Park,” where audiences could read the full story and watch the film.
Texas’ biggest national park turned out to be Filipe’s dream photography playground.