Hallmark Channel + JCPenney

Custom Vignettes

We counted down to Christmas with a series of custom vignettes hosted by Danica McKellar for Hallmark Channel and JCPenney.

As part of Hallmark’s new strategic partnership with JCPenney, we helped them create six branded content pieces featuring the star of their original movie “Christmas at Dollywood” discussing her favorite yuletide memories and traditions.

We transformed the living room, kitchen, and dining room of a home for the holidays using a curated look from JCPenney that perfectly matched the aesthetic of the network to give viewers inspiration for their Christmas decorating.

These :30 spots aired during the commercial breaks of the highly-anticipated original premiere as well as on Hallmark Channel and JCPenney digital platforms, social channels, and the Hallmark Movie Checklist App.

Details

DIRECTOR: Meg Gamez
SHOOT LOCATION: Los Angeles
WHAT WE DID:
  • Creative
  • Production
  • Design
  • Post
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