Hallmark Movies Now Launch

What You're Gonna Find #1

What You're Gonna Find #2

We partnered with Crown Media to create the marketing launch of their subscription streaming service, Hallmark Movies Now.

Together, we developed a relatable, tongue-in-cheek creative approach reminding Hallmark fans that while life can be unpredictable, they’ll know exactly what they’ll find with HMN every time – feel-good movies and shows they can’t get anywhere else. We created evergreen and holiday-themed vignettes to raise awareness and activate viewers to download the brand new app throughout the year.

Details

DIRECTOR: Meg Gamez
SHOOT LOCATION: Atlanta
WHAT WE DID:
  • Creative
  • Production
  • Design
  • Post

AWARDS:

  • SILVER PROMAX
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