We partnered with Crown Media to create the marketing launch of their subscription streaming service, Hallmark Movies Now.
Together, we developed a relatable, tongue-in-cheek creative approach reminding Hallmark fans that while life can be unpredictable, they’ll know exactly what they’ll find with HMN every time – feel-good movies and shows they can’t get anywhere else. We created evergreen and holiday-themed vignettes to raise awareness and activate viewers to download the brand new app throughout the year.
