Universal “HALLOWEEN” + AMC

:30

:15

We brought Michael Myers into the world of The Walking Dead to the delight of horror fans everywhere.

We partnered with AMC and Universal to create theatrical marketing content for “Halloween” featuring Michael Myers in an unholy union of two iconic franchises as he staggered through the set of The Walking Dead. We let the suspense build by showcasing this menacing figure making his way to AMC via the show’s recognizable set pieces, bringing a special look of the film with him.

“We think this is the coming together of two really great iconic brands and the synergy that follows,” Collins said. “I think it’s cool that when you’ start watching that spot, you don’t know who it is yet. It’s kind of quiet and then that [Halloween] music pops up at the end.”

– SCOTT COLLINS

President of AdSales for AMC Networks

Project featured in Broadcasting & Cable

Project Featured in Promax Daily Brief

Details

DIRECTOR: Megan Gamez
SHOOT LOCATION: Atlanta
WHAT WE DID:
    • Creative
  • Production
  • Design
  • Post
Related Projects
  • Universal Parks “CoaStars”
    Universal Parks
    “CoaStars”
    Brand Partnerships Celebrity Directed by Daniel Sattelmeyer Promos Series Social/Influencers Theatrical Universal Universal Orlando Resort Universal Parks & Resorts
  • San Diego + Nat Geo
    San Diego + Nat Geo
    Brand Partnerships Disney Lifestyle Nat Geo Real People Social/Influencers
  • eBay + Google
    eBay + Google
    Brand Partnerships Directed by Allison Caviness GFX/Animation Google Lifestyle Retail Social/Influencers
  • ANIMAL PLANET + PUPPY BOWL XXI “KITTY HALFTIME SHOW”
    ANIMAL PLANET + PUPPY BOWL XXI
    “KITTY HALFTIME SHOW”
    Animal Planet Brand Partnerships Church & Dwight Directed by Daniel Sattelmeyer GFX/Animation Lifestyle Live Event Pet Social/Influencers
Bitnami