Universal “HALLOWEEN” + AMC

:30

:15

We brought Michael Myers into the world of The Walking Dead to the delight of horror fans everywhere.

We partnered with AMC and Universal to create theatrical marketing content for “Halloween” featuring Michael Myers in an unholy union of two iconic franchises as he staggered through the set of The Walking Dead. We let the suspense build by showcasing this menacing figure making his way to AMC via the show’s recognizable set pieces, bringing a special look of the film with him.

“We think this is the coming together of two really great iconic brands and the synergy that follows,” Collins said. “I think it’s cool that when you’ start watching that spot, you don’t know who it is yet. It’s kind of quiet and then that [Halloween] music pops up at the end.”

– SCOTT COLLINS

President of AdSales for AMC Networks

Details

DIRECTOR: Megan Gamez
SHOOT LOCATION: Atlanta
WHAT WE DID:
    • Creative
  • Production
  • Design
  • Post
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