HGTV’s “By the Numbers”

TrueCar

Daikin

Ebates

SoFi

Oxiclean

Trulia

We crunched the numbers to create a flexible asset for HGTV and DIY that can be customized for any sponsor.

HGTV & DIY came to us looking for a low-budget, turnkey asset that works across multiple sponsor categories. We developed an off the shelf concept utilizing a combination of co-branded graphics and footage to keep the content relevant to the networks’ viewers.

For each execution, we script new voice-over and create custom tracked-in graphics that elevate the footage to provide viewers with fun, helpful trivia and “did you know?” details based on data related to the sponsor and home category. It’s a clean and simple solution to add value to a sponsor’s campaign for Scripps and gives viewers bite-size takeaways.

Details

WHAT WE DID:
  • Creative
    • Production
  • Design
  • Post
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