We crunched the numbers to create a flexible asset for HGTV and DIY that can be customized for any sponsor.
HGTV & DIY came to us looking for a low-budget, turnkey asset that works across multiple sponsor categories. We developed an off the shelf concept utilizing a combination of co-branded graphics and footage to keep the content relevant to the networks’ viewers.
For each execution, we script new voice-over and create custom tracked-in graphics that elevate the footage to provide viewers with fun, helpful trivia and “did you know?” details based on data related to the sponsor and home category. It’s a clean and simple solution to add value to a sponsor’s campaign for Scripps and gives viewers bite-size takeaways.