We created, named, and executed this custom campaign to leverage History’s… well, storied history for giving their audience the knowledge and expertise they’ve come to expect from people they trust.
The Inside Deal integration featured REAL people (See: not actors) who were established experts in their trade to give advice on various subjects throughout the advertiser category landscape.
From automotive to financial, these voracious virtuosos gave History’s audience an authentic voice to deliver useful tips in a fun, custom graphic environment. These added elements were a mix of live action, green screen and compositing to illustrate their points in compelling ways. Nothing like taking truth in advertising to the limit!
