We integrated Ice Breakers into the world of Detroiters to help Tim and Sam break through their client pitch.
Comedy Central came to us to deliver some standout branded content with Ice Breakers for Season 2 of “Detroiters” featuring the stars and creators of the series, Tim and Sam. To make this custom vignette feel like a seamless extension of the show, we turned an empty office space into the low rent headquarters of Cramblin Duvet’s client Legally Blinds, outfitted with plenty of bad window treatment displays and law enforcement accoutrements.
After airing before the season finale, our spot also received its own digital landing page on ComedyCentral.com. As a bonus, Tim’s jacket from the spot is now our CD Daniel’s favorite outfit accessory.