We helped Investigation Discovery evolve their “Inspire a Difference” initiative into a multi-platform cause marketing franchise for brands.
We worked closely with ID to develop a new platform for the network and its advertisers that can deliver cause-driven entertainment to audiences, showcasing real, emotional stories of individuals fighting for justice and the prosocial actions being taken by ID talent like Fatima Silva (Reasonable Doubt) and Callahan Walsh (In Pursuit with John Walsh).
For the first three episodes in this series, we traveled around the country to film doc-style stories about organizations helping their communities through the legal education of disadvantaged youth, recovery of missing and exploited children, and support of victims’ families affected by homicide. We crafted these compelling narratives into mid-form content pieces that were rolled out on IDGo and ID’s social media platforms as well as short-form vignettes on-air driving to see more and get involved.
Jan Mullins + Fraser Jones + Jason Miller
San Francisco + Alexandria + Atlanta