We supported ID with content to launch their new series from best-selling author James Patterson.
We first partnered with ID on this series during Upfronts to create a marketing sizzle for potential advertising sponsors. For the show’s launch, ID came back to us to develop the promo campaign, which included a custom shoot, graphics package, and openings titles for the series.
We worked closely with the show’s production company to make the most out of our shoot by delivering a giant batch of content used throughout the season – our promos showcased James introducing his new series to viewers, and special in-show pieces featured James giving us his best Hitchcockian intro and outro to bookend each episode. IPMs furthered the campaign, driving fans to the accompanying books released alongside the show.