STEP INTO THE WORLD OF LILY BLOOM’S WITH YOUTUBE CREATORS STEPH BOHRER, BRIA JONES AND LARISSA CAMBUSANO FOR A FLORAL ROUNDTABLE DISCUSSION OF THE SONY PICTURES MOVIE “IT ENDS WITH US.”
We partnered with Google and Sony to produce a series of Creator Ads featuring three popular YouTube influencers as they breakdown Blake Lively’s movie “It Ends With Us” while making flower bouquets. Our team worked in tandem with Sony on casting eager BookTube and style influencers to provide diverse perspectives on the popular book to movie adaptation and designing a set to match the look and feel of Lily Bloom’s flower shop from the film.
The final videos aligned with Sony’s overall marketing campaign for the film, making It Ends With Us feel like a theatrical, cultural event for women while engaging core readers of Colleen Hoover’s bestselling book.
