Kraft + Leo Burnett

"Kid"

"Hum"

"Shh"

We teamed up with Leo Burnett and Kraft to create their months-long, multi-platform #GrilledCheeseOClock campaign.

Featuring the always classic Kraft Singles, these multi-platform spots captured the real essence of everyday life, unpolished and raw, with the grilled cheese sandwich as the star. To make it feel like we were on location inside different homes during COVID, we built custom sets on a stage from scratch. We also utilized a macro probe lens to keep our crew a safe distance from talent while capturing the grilled cheese in all its glory.

No less than 200 sammiches later, we delivered a huge batch of content which the client turned into a series of unique custom vignettes with clever voice-over and sound design airing both on linear and social.

I like the images you chose, just make sure you don’t like this better as the featured image. Just trying to find the closest/tightest shot. But I guess your current choice looks more appetizing. Let me know what you think.

Details

DIRECTOR: Daniel Sattelmeyer
SHOOT LOCATION: Atlanta
WHAT WE DID:
    • Creative
  • Production
  • Design
  • Post
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