LegalZoom + Nat Geo

In between Karsten chasing pirates and investigating high-profile international crimes, we caught up with the host of Lawless Oceans – Nat Geo’s brand new limited series – to uncover the riskiest parts of his job for a custom integration with LegalZoom. When it comes to expert advice on the open water, there’s nobody more qualified.

To make this feel like a natural extension of the show, we found the perfect location in Cabrillo Beach just outside of L.A. that provided filmic backdrops resembling the coast of Somalia, which Karsten frequents. We started our day at the magic hour to capture B-roll of him in his element and take advantage of the West Coast winter. The clients loved our footage so much that we utilized it to fill out the entire spot, instead of cutting away to show clips like previously planned. Despite a very tight turnaround, we created a custom vignette and billboard in time to promote the series premiere – delivering lasting exposure for the presenting sponsor.