Liberty Mutual + Nat Geo

"Wicked Ride"

"Wicked Crash"

"Wicked Misfortune"


We climbed aboard Wicked Tuna’s Hard Merchandise for a fresh perspective out on the water.

We got our sea legs in a hurry for this nautical integration with Nat Geo and Liberty Mutual Insurance. We continued their “fresh perspective” campaign with three new custom vignettes featuring Captain Dave Marciano on his fishing boat that highlight some of his biggest lessons learned from last season.

We set out early to catch the beautiful New England sunrise (4:00am call anyone?) and capture footage of Dave in his element, finding the perfect place to drop anchor to get his thoughts with the picturesque backdrop of Gloucester harbor behind him. You never know what can happen when you take a production out on the open water, but luckily we had a well-conceived plan and were afforded great weather to get everything we needed in time for an early Boston lunch. Who doesn’t love a noon wrap?


DIRECTOR: Daniel Sattelmeyer
  • Creative
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