Lifetime’s “Off-Screen Breaks” Toolkit

Nature Made

Toffifay

Cheerios

We created a flexible content piece for Lifetime about what happens during commercial breaks that’s easily customized for any sponsor.

This toolkit of “off-screen breaks” lets Lifetime & LMN viewers know their current programming (or movie) will be back shortly with a custom sponsored break in the meantime. In order to create an “off the shelf” asset that allows new advertisers to have their brand woven into this scenario through custom story lines, we focused on using good sound design, her inner monologue, and simple product re-shoots seamlessly.

We shot a huge library of footage, covering off every angle of the scene to be able to cut together the perfect branded story per sponsor, including shots of smartphone, tablet, and TV where footage and graphic elements can be composited.

Details

DIRECTOR: Daniel Sattelmeyer
SHOOT LOCATION: Atlanta
WHAT WE DID:
  • Creative
  • Production
  • Design
  • Post
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