Little Caesars + Nat Geo

Our multi-year campaign consistently delivers entertaining branded content for National Geographic viewers, while incorporating Little Caesars’ product in a natural way. In this year’s integration with Primal Survivor, we brought back our talented couple to continue the story of a fan who applies his passion for the network’s programming out in the wilderness. For a seamless transition between watching Primal Survivor and the commercial break, we opened the custom vignette with cinematic B-roll that you’d find in the series to draw viewers in before breaking the tension with the humorous reveal the audience has come to expect from this partnership.