Go inside the magic of Disney on Ice with the help of a few Princess experts.
Partnering with Disney Junior and Mattel, we produced a hosted behind-the-scenes spot featuring their new Disney Princess Doll collection, where our young host Lorelai meets with a Disney on Ice performer and Mattel design expert to discover the inspiration behind Belle, Moana, and Rapunzel and see how the dolls went from sketch to real life. We traveled to Clarkesville, TN to film on-location with our talent and casted kid host, creating a custom Mattel design studio in another part of the arena to get the most out of our day. We also created a custom GFX package to round out the spot.
