We put the Moen GX disposal to the ultimate test with DIY designer/influencer Ben Uyeda.
We partnered with 22squared to bring this digital-first campaign to life for Moen and The Home Depot, helping them drive consumer awareness and intent of purchase by featuring the Moen GX facing off against dozens of food items in a series of social activations across Facebook, Instagram, YouTube and Pinterest.
We worked closely with influencer and DIY extraordinaire Ben Uyeda to build a custom sink to house the Moen GX disposal, mapped out a safe, efficient, REAL way to get over 100 items down the drain, then created a simple, shareable, and user-generated campaign that felt authentic for his audience. Our post team delivered over 60 unique content pieces including a FB/Insta Live activation, :15 demos showcasing the best items, and a supercut of every. single. item. going. down.
Enjoy, but please, do not try this at home! 🙂