We got in on the Shark Week action with Discovery Channel and Nationwide by creating a custom branded vignette inspired by the miniatures from their Peytonville campaign.
We helped Discovery and Nationwide come up with a custom shoot solution that could be executed safely during the pandemic while delivering something fun and unexpected, which meant building a miniature underwater scene with tiny hand-painted scuba divers, shark diving cage, and a Great White Shark for our hand talent to bring to life. In addition to the custom vignette, we created a tune-in promo, billboard, and IPM to round out Nationwide’s sponsorship of Shark Week.
