);

20TH CENTURY FOX “NATM: Secret of the Tomb” + Bravo

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Sneak Peek

We unearthed six magical spots with the Real Housewives of Atlanta to show off what really happens when you spend a night at the museum.

Bravo partnered with us to create another hosted movie night campaign – this time to celebrate the upcoming adventure film, Night at the Museum: Secret of the Tomb, with Real Housewives’ Kandi Burruss and her daughter, Riley. We always like taking these movie integrations a step further to up the marketing value for sponsors, so we worked out a deal with our connections at Emory to shoot in their Ancient Egypt Exhibit at the Michael C. Carlos Museum. This location provided the perfect backdrop to match the look and feel of this internationally-set sequel and up the production quality to the max within the budget. We even found an ancient tablet to bring to life with the help of our graphics department to create a playful nod to the movie.

Kandi & Riley took us through a magical night at the museum, providing their thoughts about the film and showing viewers a little sneak peek of the movie. Of course, we were also extremely sensitive to being surrounded by priceless, centuries-old artifacts. Luckily, our experience working in tight spaces came in handy as we maneuvered through the museum, especially considering there were a number of REAL sleeping mummies that we weren’t too keen on waking up!

Details

DIRECTOR:  Janlataé Mullins
SHOOT LOCATION: Atlanta
WHAT WE DID:
  • Creative
  • Production
  • Design
  • Post
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