Payless + TLC

Custom Vignette

For the past several years, we’ve created and maintained a custom, ad-sales friendly campaign for TLC that engages viewers in an ongoing conversation about their lives through the @myTLClife Twitter handle.

Because of our large library of footage in various home + lifestyle categories, we had a readymade template for any number of sponsors. Advertisers rejoiced, wanting to latch onto this campaign with even more tailored content.

In response, we executed a custom shoot for Payless featuring shoes, kids and back-to-school, all within a small budget and even smaller turn-around time. The result was a cohesive, truly customized spot that highlights the reality of getting ready to send your kids off to school again.

Details

DIRECTOR: Daniel Sattelmeyer
SHOOT LOCATION: Atlanta
WHAT WE DID:
  • Creative
  • Production
  • Design
  • Post
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