Popeyes + Food Network

Director's Cut

Custom Vignette

We went behind the scenes of Food Network’s Worst Cooks in America to create a custom integration with the insanely popular Chicken Sandwich from Popeyes.

For one of our first big shoots back after the COVID-19 stay-at-home orders were lifted in Georgia, we helped Food Network and Popeyes produce a branded entertainment vignette just in time for the season premiere of Worst Cooks in America.

We led the charge with our clients to put our safety protocols into practice and keep our production on track moving from NYC to ATL during the pandemic, which involved recreating the competition kitchen from the show as a custom set build on a sound stage where we could control the work environment for the cast and crew members safely.

We arranged for extra days at the location to give departments the time and space they needed to work responsibly, including a build/dress day, lighting day, shoot day, and wrap day. Our clients were able to attend remotely through our virtual video village and give notes on performance and food styling just like they would on set, providing a seamless, successful experience.


DIRECTOR: Daniel Sattelmeyer
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