American Humane + USAA + Hallmark


:30 On-Air

:45 Digital

We created a powerful branded content campaign celebrating the amazing work of Pups for Patriots within the veteran community.

We partnered up again with Hallmark Channel, American Humane, and USAA to showcase the accomplishments of the 2018 Pups for Patriots program by featuring compelling true stories about the veterans and their service dogs who are overcoming incredible challenges with the help of the trainers and mentors from American Humane.

After spending a weekend in North Carolina capturing the emotional journeys of the veterans as they completed the Pups for Patriots program, our team created a long-form content piece which premiered to a standing ovation at the Hero Dog Awards. We also delivered short-form content that aired linearly and digitally.

We’re proud to have played a small role in supporting and championing this multi-year partnership between Hallmark and American Humane.


DIRECTOR: Chris Hamilton
  • Creative
  • Production
  • Design
  • Post
Related Projects
  • Sherwin-Williams + A&E
    Sherwin-Williams + A&E
    A+E Celebrity Directed by Chris Hamilton Lifestyle Retail Sherwin-Williams
  • Mattress Firm + OWN
    Mattress Firm + OWN
    Award Winning Brand Partnerships Celebrity Directed by Janlataé Mullins OWN
  • MTN DEW + Discovery “Shark Week”
    MTN DEW + Discovery
    “Shark Week”
    Brand Partnerships Digital/Social Directed by Daniel Sattelmeyer Discovery Channel Discovery Communications Food/Beverage Lifestyle Mountain Dew
  • Wells Fargo + Food Network
    Wells Fargo + Food Network
    Brand Partnerships Celebrity Digital/Social Directed by Daniel Sattelmeyer Food Network Food/Beverage Lifestyle Wells Fargo