Quikrete + FYI

"Stepping Stone"

"Grass"

BTS

We put Quikrete to the test with some fast-drying stop-motion animation on FYI.

We love using stop-motion and time-lapse photography to create high production value at a low cost for our clients. For this integration with FYI, we made two unique :20 vignettes featuring practical projects that use Quikrete products.

During the painstaking creative process, we planned an extensive shot list based on the steps of each project to provide valuable takeaways for the audience in a very short amount of time. Two cameras captured the action from multiple angles as we worked against the sun to keep the lighting consistent throughout a one-chance-to-get-it-right scenario.

Details

DIRECTOR: Daniel Sattelmeyer
SHOOT LOCATION: Atlanta
WHAT WE DID:
  • Creative
  • Production
  • Design
  • Post
Related Projects
  • Nissan + Hallmark Channel
    Nissan + Hallmark Channel
    Auto Brand Partnerships Directed by Daniel Sattelmeyer Hallmark Channel Nissan Promos Real People
  • The Home Depot + AMC
    The Home Depot + AMC
    AMC Brand Partnerships Digital/Social The Home Depot
  • Dish + Food Network
    Dish + Food Network
    Brand Partnerships Celebrity Directed by Daniel Sattelmeyer Dish Food Network Food/Beverage GFX/Animation
  • Mattel + Disney
    Mattel + Disney
    Brand Partnerships Directed by Janlataé Mullins Disney Disney Junior Kids Mattel
Bitnami