Red Robin + Upworthy

Mini-Doc

We continued our brand content partnership with Upworthy and Red Robin by creating another mini-doc celebrating inclusivity and acceptance.

After the success of last year’s campaign, Red Robin and Upworthy came back to us for a new uplifting story about someone who’s paying it forward in their community. To showcase that Red Robin offers braille menus to visually impaired customers, we reached out to the Center for the Visually Impaired to help us identify an inspiring young volunteer who could take her students out for a meal at the restaurant.

Our video quickly reached 200k views on Facebook accompanied by an outpouring of love and support for the students, CVI, and Red Robin.

Details

DIRECTOR:  Chris Hamilton
SHOOT LOCATION: Atlanta
WHAT WE DID:
  • Creative
  • Production
  • Design
  • Post
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