Salesforce + The Atlantic Re:think

We teamed with Atlantic Re:Think and Salesforce to create a brand film about the history of the Boys and Girls Clubs and how Salesforce is helping to lead them into the next era.

We partnered with The Atlantic’s Re:think studio to produce a documentary which explored how at Boys & Girls Clubs of America, technology is actively powering a legacy of leadership and advocacy by and for Black communities. Weaving together the history of the first Black club within the organization in Philadelphia, and the present-day work at a club using’s technology, we painted a vision of the future in which the cycle of community leadership continues with the next generation.


DIRECTOR: Janlataé Mullins
SHOOT LOCATION: Atlanta / Philadelphia
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