Sargento + Bravo

Campaign Spot #1

Campaign Spot #2

We’re always taking a fresh approach to brand integration. And nothing says fresh like a custom culinary challenge for Bravo featuring Hugh Acheson and a pair of Top Chef contestants, along with Sargento’s line of natural cheeses.

With four cheese varieties, multiple dishes, two chefs and one judge, we still pulled off a seamless integration down to the last shred.

This campaign featured original recipes from our Top Chefs incorporating Sargento cheese into their unique dishes. Each :60 maintained Bravo’s iconic Top Chef brand that has been so successfully built over 10 seasons, while marrying that to the warm, natural tone of Sargento for a perfectly seasoned spot.

Details

DIRECTOR: BARK BARK
SHOOT LOCATION: New York
WHAT WE DID:
  • Creative
  • Production
  • Design
  • Post
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