We were thrilled to work with Scripps Networks to create a custom case-study piece about the enormously successful relationship between HGTV’s Sabrina Soto and Target.
Their immersive campaign featured in-show and in-store integrations with Sabrina’s Hi-Low Project, where she showed viewers how to create designer, upscale spaces on a fixer-upper budget. We flew to snow-covered Minnesota in the middle of Winter – near Target’s headquarters – to shoot an interview piece with Target’s heads of marketing and partnerships, along with the GM of HGTV and the lovely Sabrina herself – a perfect foursome to lend real-life expertise and perspective on the campaign.
We combined their on-camera story with episode footage, custom graphics, in-store examples, web content, the latest music, and any other assets we could get our hands on to produce and deliver an all-encompassing tape that demonstrated the true power of Scripps Partnerships, straight from the source.
