UNIVERSAL “Secret Life of Pets 2” + Viacom

Custom Vignette

We went behind the scenes of Martha & Snoop’s Potluck Party Challenge to find out what their pets really do while their owners are at work.

We teamed up again with Viacom and Universal’s The Secret Life of Pets 2 for a branded content piece featuring Martha Stewart and Snoop Dogg imagining what their furry companions are up to when they’re away.

Using only existing show footage and VO from the star duo, our post team helped bring this concept to life, setting up the premise before cutting to the custom dog scenes and perfectly blending the world of the movie with Martha and Snoop’s show. Of course, we also added some lasers to take it to the next level.

The custom vignette received tons of positive reactions and engagements on VH1’s Facebook, quickly surpassing 250k views in just a few days.

Details

DIRECTOR: Viacom
WHAT WE DID:
    • Creative
    • Production
    • Design
  • Post
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