Slim Jim + AMC’s TWD

:30

When it comes to stocking your bunker for the zombie apocalypse, you can never have enough Slim Jims.

We continued our branded content partnership with AMC’s “The Walking Dead” with a custom digital vignette featuring three fans of the series who’ve converted their garage into a zombie-proof bunker. Coming off the show, viewers (and target consumers of Slim Jim) were able to continue their experience seamlessly with this digital integration, which immediately captures the dramatic tone of the content they love along with fun nods to the series for a natural extension of the show that delivers more engaged eyeballs. We also completely transformed the winter landscaping outside to create a beautiful non-apocalyptic spring day on a cold, Winter shoot.

Within its first two weeks, our spot reached over 1 million views on Facebook.

Details

DIRECTOR: Takashi Doscher
SHOOT LOCATION: Atlanta
WHAT WE DID:
  • Creative
  • Production
  • Design
  • Post
Related Projects
  • FOX + The Masked Singer
    FOX + The Masked Singer
    Digital/Social Directed by Daniel Sattelmeyer FOX Lifestyle Network Marketing Real People
  • Kraft + Leo Burnett
    Kraft + Leo Burnett
    Digital/Social Directed by Daniel Sattelmeyer Food/Beverage Kraft Leo Burnett Lifestyle Real People
  • Chime + MTV
    Chime + MTV
    Brand Partnerships Celebrity Chime Digital/Social Directed by Chris Hamilton MTV Velocity Viacom
  • Southern Company + FitzCo
    Southern Company + FitzCo
    Brand Partnerships Cause Marketing Digital/Social Directed by Chris Hamilton FitzCo Real People Southern Company
Bitnami