);

SONIC + ID

Custom Vignette

IPM

We assisted an ID detective to bring in one of his Most Wanted… SONIC’s Creamery Shakes.

For our latest integration with SONIC and Investigation Discovery, we got to shake things up! ID wanted to make this year’s custom vignette with SONIC feel just like their programming, so we mixed together everything we love about their shows – the confessionals… the reenactments… the brooding detective – to create a deliciously suspenseful spot that’s brand integration at its tastiest.

In order to pull off the comedic reveal, we needed to find a SONIC in close proximity to a location where we could set build. On a tight budget and one shoot day, we worked with our talented small crew to convert a gutted video rental store into a gritty detective’s office. To get enough ID-inspired B-roll to fill out the spot, we created a dramatically lit interview setup and shot custom driving footage, while timing our move to the SONIC Drive-in at the end of the day to catch the magic hour. The cherry on top… our Detective will also make an appearance in a national broadcast commercial for SONIC, giving our vignette an interesting and unexpected connection to their overall campaign.

Details

DIRECTOR: Daniel Sattelmeyer
SHOOT LOCATION: Atlanta
WHAT WE DID:
  • Creative
  • Production
  • Design
  • Post
Related Projects
  • Red Robin + Upworthy
    Red Robin + Upworthy
    Brand Partnerships Cause Marketing Digital/Social Directed by Chris Hamilton Food/Beverage QSR Real People Red Robin Upworthy
  • Kohl’s + Food Network
    Kohl’s + Food Network
    Brand Partnerships Directed by Daniel Sattelmeyer Food Network Food/Beverage Kohl's
  • ID 2017 Upfront
    ID 2017 Upfront
    B2B Celebrity Corporate Marketing Directed by Takashi Doscher Investigation Discovery
  • SONIC + ID
    SONIC + ID
    Brand Partnerships Food/Beverage Investigation Discovery QSR SONIC

Start typing and press Enter to search

Bitnami