We went on an ID-worthy SHAKEout at Sonic to catch some killer desserts.
We continued our multi-year campaign for Sonic and Investigation Discovery with a big first for the network – incorporating their on-air ID Addict talent into their very first branded content piece. We brought their playful storyline into the world of the Sonic Drive-in, giving viewers more of the real people and stories they recognize and enjoy. We also created a custom IPM using shoot footage that integrated Sonic’s messaging authentically throughout ID programming.
They were so happy with the spot and the bonus interactions we captured on set, we were asked to increase the runtime from :30 to :40 to allow for more comedy and banter to play out, extending another successful integration on-air.