SPRITE + FX

Director's Cut

Custom Vignette

For FX’s critically-acclaimed Atlanta, we scoured the city to hear from real voices about what makes this place so unique.

We worked with FX and Sprite to create an authentic view of the Southern capital that you won’t see in a tourism video. Shot in every nook and cranny over two days, we heard from all walks of life through an extensive casting process – families, artists, dancers, musicians, skaters, students – reflecting on the diverse, funky, artistic spirit of the city.

To add to the natural tone, we recorded an original cello score from one of the participants that grounded the piece, resulting in a poetic representation of the younger generation (and Sprite’s demographic).

Details

DIRECTOR:  Chris Hamilton
SHOOT LOCATION: Atlanta
WHAT WE DID:
  • Creative
  • Production
  • Design
  • Post
Related Projects
  • Geico + Discovery
    Geico + Discovery
    Animal Planet Brand Partnerships Discovery Channel Discovery Communications Financial/Insurance Geico Investigation Discovery Lifestyle Motor Trend OWN Science Channel TLC
  • The Witches + HBO Max
    The Witches + HBO Max
    Brand Partnerships GFX/Animation HBO Max TBS Theatrical TNT Warner Bros.
  • FOX + The Masked Singer
    FOX + The Masked Singer
    Digital/Social Directed by Daniel Sattelmeyer FOX Lifestyle Network Marketing Real People
  • Kraft + Leo Burnett
    Kraft + Leo Burnett
    Digital/Social Directed by Daniel Sattelmeyer Food/Beverage Kraft Leo Burnett Lifestyle Real People
Bitnami