Director's Cut

Custom Vignette

For FX’s critically-acclaimed Atlanta, we scoured the city to hear from real voices about what makes this place so unique.

We worked with FX and Sprite to create an authentic view of the Southern capital that you won’t see in a tourism video. Shot in every nook and cranny over two days, we heard from all walks of life through an extensive casting process – families, artists, dancers, musicians, skaters, students – reflecting on the diverse, funky, artistic spirit of the city.

To add to the natural tone, we recorded an original cello score from one of the participants that grounded the piece, resulting in a poetic representation of the younger generation (and Sprite’s demographic).


DIRECTOR:  Chris Hamilton
  • Creative
  • Production
  • Design
  • Post
Related Projects
  • Sherwin-Williams + A&E
    Sherwin-Williams + A&E
    A+E Celebrity Directed by Chris Hamilton Lifestyle Retail Sherwin-Williams
  • Mattress Firm + OWN
    Mattress Firm + OWN
    Award Winning Brand Partnerships Celebrity Directed by Janlataé Mullins OWN
  • MTN DEW + Discovery “Shark Week”
    MTN DEW + Discovery
    “Shark Week”
    Brand Partnerships Digital/Social Directed by Daniel Sattelmeyer Discovery Channel Discovery Communications Food/Beverage Lifestyle Mountain Dew
  • Wells Fargo + Food Network
    Wells Fargo + Food Network
    Brand Partnerships Celebrity Digital/Social Directed by Daniel Sattelmeyer Food Network Food/Beverage Lifestyle Wells Fargo