tbs + “Hotel Transylvania 2”

We sank our teeth into a slew of custom vignettes for TBS and Sony’s new movie Hotel Transylvania 2.

Using Sony Picture’s toolkit of Hotel Transylvania 2 character assets as a base, we got creative to rework them into multiple custom spots with TBS branding to get viewers excited about the movie’s release. We stayed flexible throughout the process as TBS underwent a complete network rebrand, giving these vignettes a unique tone that strikes a balance between the old and new identity. We were happy to have played a very small part in promoting Hotel Transylvania 2, which bowed to the biggest September box office opening of all-time.