UNIVERSAL “The Grinch” + Viacom

MTV's "Jersey Shore"

VH1's "Basketball Wives"

We helped The Grinch take over MTV and VH1 with a special branded content holiday gift set.

We partnered again with Viacom to create theatrical marketing content for The Grinch with the stars of MTV’s Jersey Shore and VH1’s Basketball Wives discussing their favorite characters and moments from Universal’s new movie. This branded content campaign included custom vignettes for linear and social, making the most of the talent’s reach across platforms.

Details

DIRECTOR: Viacom
SHOOT LOCATION: Los Angeles
WHAT WE DID:
    • Creative
    • Production
    • Design
  • Post
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