We thought this was a very successful way to integrate a general market campaign more authentically into programming, better targeting the HGTV Curb Appeal audience.
Essentially, we wrapped a :30 Home Depot spot with 2x:30 brand integration pieces.
We thought this was a very successful way to integrate a general market campaign more authentically into programming, better targeting the HGTV Curb Appeal audience, and delivering a connection for families on a budget who would love some curb appeal of their own.
Both HGTV and The Home Depot were thrilled with the final project. And, of course, The Ball family was thrilled with their new front yard.
