Building upon USA’s Character Story campaign, we found a few more real people with a passion for DIY projects and a great story to tell.
By connecting these colorful couples with The Home Depot’s DIY prowess, we brought USA’s proven track record of authentic characters to life, creating vignettes that were both powerful and touching.
We’ve also shot in what seems like every Home Depot store in the Southeast, so we knew exactly how to balance our approach in-store, getting what we needed without interfering with their customers’ desire to do the same. This visual variety gave our stories the foundation and impact they needed to be so much more than just a before and after.
