Travel Channel “Why Go” Campaign

KIND Snacks

Travelocity

The Hawaiian Islands

Travel Nevada

Diet Coke

Lays

Country Inns & Suites

Sherwin-Williams

Secret Life of Pets

Midas

Avalon Waterways

Norwegian Cruise Lines

Residence Inn

Travel Alabama

Mercury Insurance

Halos

Asheville, NC

Courtyard "International"

Courtyard "Paving the Way"

The Islands of the Bahamas

Scotts

Independent Craft Brewers

BMW

Globus

Zaxby's

Pure Michigan

Lincoln Financial

Westin

Visit Las Vegas

We’re empowering Travel Channel viewers with an on-going campaign to inspire their next adventure and answer the question, Why Go?

We worked closely with Travel Channel to develop a fun, turnkey asset packaged inside a Travel-branded template that’s customizable for any advertiser. The result – interesting, sponsor-related reasons to visit popular travel destinations based on Travel’s expertise and a modern sensibility. There’s no better partner than Scripps to provide valuable facts and tips to an audience that’s most likely to put them to use – so we developed a creative approach that makes sure we’re telling it like it is.

Using tongue-in-cheek voiceover and custom graphics, these spots have the flexibility to become :30 or :10 versions with as few or as many facts the sponsor wants to pack in (and we can fit!). We designed this campaign as a low-cost/high-value addition for content-hungry sponsors looking to capitalize on the Travel brand and audience, over-delivering on the oft-forgotten billboard ad space. Although, note to self… make sure we require traveling to these destinations as part of the “necessary research” next time!

Details

WHAT WE DID:
  • Creative
    • Production
  • Design
  • Post
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