True Value + FYI

Custom Vignette

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We inspired FYI viewers to give their walls a refresh by remixing it up with a fresh coat of style.

We set out to raise the brush on paint spots with an upbeat, music-driven vignette that heightens the senses and highlights the premium offerings of True Value. We captured the fun energy of transforming a room by turning our Los Angeles office into an artist’s studio and brushing up on our interior decor with a custom-designed wall of FYI. Finding as many interesting textures and elements as we could, we elevated this beyond a typical before-and-after piece, including an innovative paint explosion that we shot high-speed on an old cone speaker to blend the spot together.

Details

DIRECTOR: BARK BARK
SHOOT LOCATION: Los Angeles
WHAT WE DID:
  • Creative
  • Production
  • Design
  • Post
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