True Value + FYI

Custom Vignette

Social Post

Social Post

We inspired FYI viewers to give their walls a refresh by remixing it up with a fresh coat of style.

We set out to raise the brush on paint spots with an upbeat, music-driven vignette that heightens the senses and highlights the premium offerings of True Value. We captured the fun energy of transforming a room by turning our Los Angeles office into an artist’s studio and brushing up on our interior decor with a custom-designed wall of FYI. Finding as many interesting textures and elements as we could, we elevated this beyond a typical before-and-after piece, including an innovative paint explosion that we shot high-speed on an old cone speaker to blend the spot together.

Details

DIRECTOR: BARK BARK
SHOOT LOCATION: Los Angeles
WHAT WE DID:
  • Creative
  • Production
  • Design
  • Post
Related Projects
  • FOX + The Masked Singer
    FOX + The Masked Singer
    Digital/Social Directed by Daniel Sattelmeyer FOX Lifestyle Network Marketing Real People
  • Kraft + Leo Burnett
    Kraft + Leo Burnett
    Digital/Social Directed by Daniel Sattelmeyer Food/Beverage Kraft Leo Burnett Lifestyle Real People
  • Chime + MTV
    Chime + MTV
    Brand Partnerships Celebrity Chime Digital/Social Directed by Chris Hamilton MTV Velocity Viacom
  • Southern Company + FitzCo
    Southern Company + FitzCo
    Brand Partnerships Cause Marketing Digital/Social Directed by Chris Hamilton FitzCo Real People Southern Company
Bitnami