truth + Comedy Central

 

We hit the streets of New York with comedian Roy Wood Jr. to uncover the truth about Big Tobacco advertising.

We partnered with Comedy Central and truth for a man-on-the-street campaign playing up the all-too-real racial profiling from cigarette companies in African-American communities. The Daily Show correspondent and successful stand-up comedian Roy Wood Jr. was the perfect spokesperson to bring attention to the ridiculousness of targeting black neighborhoods for smoking.

Details

DIRECTOR:  Chris Hamilton
SHOOT LOCATION: New York
WHAT WE DID:
    • Creative
  • Production
    • Design
    • Post

AWARDS:

  • GOLD TELLY
  • BRONZE PROMAXBDA
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