);

truth + Comedy Central

 

We hit the streets of New York with comedian Roy Wood Jr. to uncover the truth about Big Tobacco advertising.

We partnered with Comedy Central and truth for a man-on-the-street campaign playing up the all-too-real racial profiling from cigarette companies in African-American communities. The Daily Show correspondent and successful stand-up comedian Roy Wood Jr. was the perfect spokesperson to bring attention to the ridiculousness of targeting black neighborhoods for smoking.

Details

DIRECTOR:  Chris Hamilton
SHOOT LOCATION: New York
WHAT WE DID:
    • Creative
  • Production
    • Design
    • Post

AWARDS:

  • GOLD TELLY
  • BRONZE PROMAXBDA
Related Projects
  • Red Robin + Upworthy
    Red Robin + Upworthy
    Brand Partnerships Cause Marketing Digital/Social Directed by Chris Hamilton Food/Beverage QSR Real People Red Robin Upworthy
  • Kohl’s + Food Network
    Kohl’s + Food Network
    Brand Partnerships Directed by Daniel Sattelmeyer Food Network Food/Beverage Kohl's
  • SONIC + ID
    SONIC + ID
    Brand Partnerships Food/Beverage Investigation Discovery QSR SONIC
  • SONIC + ID
    SONIC + ID
    Brand Partnerships Food/Beverage Investigation Discovery QSR SONIC

Start typing and press Enter to search

Bitnami