UPtv’s “GilMore the Merrier” 2017







Balsam Hill

We threw a Gilmore Girls-inspired viewing party hosted by Michel himself to excite fans leading up to the UPtv marathon.

We partnered again with UPtv and Balsam Hill to create branded entertainment for their Gilmore Girls binge-a-thon, featuring series darling Yanic Truesdale giving fans decorating ideas inspired by their favorite characters from the show. This drove viewers online to vote for their favorite looks, delivering multi-platform content just in time for the holidays.


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